MY STORY

“I BELIEVE THAT IT’S NOT WHERE YOU COME FROM THAT MATTERS BUT WHERE YOU ARE GOING THAT MATTERS MOST.” DESMORE 

Desmore’s inspirational story is one of determination and courage over adversity. She was born and raised on the Cape Flats in a neighbourhood called Bonteheuwel in South Africa. Having witnessed social issues surrounding her such as high levels of unemployment, gangsterism, alcoholism and teenage pregnancy she was determined to beat the odds and live with a clear vision for herself and achieve her own definition of success.  With statistics showing that only 1 in 10 girls from the Cape Flats would become a success story, Desmore was determined write her own success story and defeat the statistics.

THIS IS MY STORY…

I grew up with big dreams, dreams that would take me on a magical journey. I grew up in a neighbourhood called Bonteheuwel in Cape Town, South Africa. I disliked the stigma that was attached with growing up in a “disadvantaged neighbourhood” in the Cape Flats. I knew that education, would get me out of my environment and enrich my life so I would be able to live and achieve my passion. I was fearless in my pursuit, determined to break the “stereotype” and motivated to break every glass ceiling in my way. I believe to this day, that your gut instincts serve as your inner compass. You are not a product of society or people’s opinions of you, however you are the result of the choices you make and if you feel comfortable and confident within yourself and your journey, then you are on the right path. I believe whole heartedly it is not where you come from that matters but where you are going that matters most. If you are determined and clear, you can achieve anything you set your mind to.

I was surrounded by many challenges that made me realize my dreams and life’s purpose from a very young age. These dreams were centered around being a woman who made a positive difference within my local, international and global community. Somehow I believed I was destined to inspire and empower people, through using my voice and creativity. I believe in following my heart and inner compass, dreaming big and taking risks, most importantly feeling the fear and not letting it take over my life or stand in the way of my dreams, my purpose and my passion. If there is one important lesson that I have learnt quickly is that every question that you have, if you go inward and believe in yourself you will find the answers you are searching for. When you ask the right questions you will receive the answers meant for you and your growth. 


I quickly came to the realization that it is not where you come from but where you are going that matters most. I remember so clearly standing outside my house and watching international aircrafts fly by and I imagined that one day I would live overseas. I had always known in my heart that I was destined to discover a life beyond Cape Town. Reflecting back I had written down my dreams on a piece of paper (I was around 10 years old at the time) tucked away under my pillow and today I would have never thought in my wildest dreams that they would all come true. I feel extremely blessed beyond words. I believe in the power of intention, there is no such thing as luck, you have to have a clear vision in your mind of what you want out of life, make the effort, and let it go, live in the realms of uncertainly as often times our intentions and dreams are bigger and better than what we imagined it to be when we surrender and allow ourselves to flow with opportunities that come our way. I now know that through challenges, heartache and failing often, it brings about the opportunity to grow in character and in spirituality, trust that everything happens for a reason, and it is meant to be unfolding as it should.

My mother was a single mother who worked as a machinist at a shoe factory in Cape Town, she is my role model and a pillar of strength. She encouraged me to be a strong independent woman, who was kind, empathetic, confident and determined. My mother taught me to not only dream the impossible dream, but to make it happen. And so my journey begins. 

In grade nine I had my first part time job. I knew my mother could not afford to put me through university but she gave me the “street smart” way of thinking to achieve anything and everything I had set my mind to. I saved my money and opened my first bank account at the age of eighteen.

When I graduated from high school, all my friends in my group went straight to university and “I” was a little envious, as I wanted a higher education so badly. I remember getting into a taxi and heading to the Waterfront, my favourite place in Cape Town. Feeling sad and defeated I walked into a bookshop and there as I entered was a very special book staring at me as though we were meant to be partners in life. This book was called The Power Of Positive thinking by Norman Vincent Peale, and it changed my life, it changed my way of thinking. I stopped feeling “sorry for myself ” and most of all it made me see more clearly that I really had a “choice” to create my own success story.

I had completed my Marketing course and received my certification. I became inspired to want more from life and learn more. A year later I enrolled to undertake a Public Relations course and  received my certification. I loved learning and growing.

Through my studies I felt empowered, I felt independent and I felt on top of the world. I had received a salary increase and purchased my first car at age 21. It was an adorable little red Fiat Uno, paid with the help of a small deposit from my mother, thank you mummy. I had my driver’s license, my car, my education, a bank account with a stable income, but I wanted more. I felt this feeling in my heart and soul that this was only the beginning.

As a little girl I was a big dreamer and believer that whatever I believed in I can achieve no matter how hard the challenge. I believed that I could achieve greatness either way as I am worth it. I knew that some how I wanted to inspire and help others in my future, I wasn’t sure how.

Growing up we would go on family outings on a Sunday afternoon after lunch. I remember so clearly we would drive along Camps Bay in Cape Town. I was absolutely mesmerized by the views, the homes, the wealth and the lifestyle. I remember thinking to myself “wouldn’t this be fancy” me working in an office with an ocean view. Then I would come back home to my neighborhood listening to the sound of random gunshots at night and violent crimes being committed on a regular occurrence. I wanted a better life for myself so badly, and not wanting to raise children in these surroundings or hostile environment. I prayed that there would be a better life for me.

Whilst working as a fashion retail department manager, I was headhunted and offered a position at the award winning luxury 5 star hotel and spa in Camps Bay. I remember going for my interview and feeling a warm tingling sensation running down my spine. I was driving along the same ocean road that I dreamt about as a little girl, that one day I would work in a luxury office and location with ocean views. I had now achieved that dream. I had the opportunity to meet both local and international celebrities including Camilla Belle, Ralph Fiennes, Luke Goss, Malik Whitfield, soccer player Ronaldo, Laila Ali, heads of state, local entertainers and many more. I loved my job, meeting new people and seeing new faces everyday, what a great experience.

Whilst working at the 12 Apostles 5 star hotel and spa I had saved enough money for a deposit towards my 4-year national diploma in Public Relations Management at Cape Peninsula University Of Technology. I love and enjoy the media arena. It was a challenging journey, studying part-time and working long hours in the hospitality industry. Thank goodness I had an amazing manager who supported me. At times I must admit, having a social life was non existent and just a void. But I knew my hard work would pay off some day.

The highlight of my PR studies was interning at a university radio station where I assisted the crew with content research for on air segments and also assisting at a local community newspaper as the entertainment writer and researcher. I loved every minute of my internship for sure, one of my dreams was to work in radio ( I love using my voice and creating content) and the media industry. I love the media industry and I love writing content that energises people, most of all building a media platform that would one day inspire and empower people to live their lives with confidence. I knew from a very young age I was destined to create projects that would inspire people to be all that they can be whilst encouraging a “learn and grow” mindset. When I was interviewed on a prominent radio station in Cape Town for their Winning Women radio slot, my heart raced and I knew that everything I had created in my life’s journey was grooming me for these new and exciting life changing opportunities. I felt blessed, abundant and grateful for the life I have created, the law of attraction principle and the universal guidance received was nothing short of a beautiful miracle. I believe in the principle of, what you reap is what you sow. When you are clear about what you want both personally and professionally, your choices will become your guiding light and navigation system.

Whilst working, studying, earning a great salary and being a proud independent woman, I felt liberated and empowered. I was in a happy place, I felt free and fulfilled. I then met my husband who was working as a United Nations Diplomat at the time. He had a spirit like no other, he is kind, he is smart, he is a leader and he is someone who I admire. Most of all I love him dearly. We got engaged in Cape Town then moved to Australia. We have a beautiful son together his name is Callum, he is my little angel, blessing and light. I feel blessed to know love and be loved, this life only comes around once in a lifetime. Don’t waste any time wasting a precious second.

“THIS WAS NOT THE END OF MY STORY. THE NEXT CHAPTER!  MOVING TO AUSTRALIA IN 2007 FROM SOUTH AFRICA. GETTING MARRIED, HAVING A BABY, STARTING OVER IN A NEW COUNTRY, BUILDING A CAREER AND HAVING TO REDISCOVER MYSELF IN A NEW ENVIRONMENT AND COUNTRY.  THIS NEW CHAPTER OF MY LIFE WAS AND IS EXCITING, REWARDING AND CHALLENGING ALL TOGETHER. IN A SPACE OF 10 YEARS I HAVE LEARNT SO MUCH ABOUT WHO I AM, TAKING RISKS, DETERMINATION AND CHALLENGING MYSELF. ” DESMORE